Want more event traffic? Looking to have a sold out event? The credibility of an event is guaranteed when it is sold out tickets. There are several attributes which serve as the backbone of a successful event. Social media promotion, email campaign or word of mouth can help in driving traffic to your event making it a grand success. The success of any B2B event lies in a logical sequence with equal importance to all the stages.
6 event marketing hacks to generate maximum traffic –
1.Reach out to popular speakers
Creating brand awareness can attract a large number of people. Having the right speakers who are reputable names in the particular field works best for B2B events. You should try to get maximum number of reputed names so that people come in order to hear those people live. People will look forward to their presence in the event which will make the event a grand success.
2.Plan in advance
There should be a plan of action prior to the actual event. The first step is the brief of event to know the right audience, mapping the target audience is the first and the most crucial step. The very next step is identifying the various channels that you can utilize to create a bang.
3.Tap the right target market
B2B events have a specific agenda that does not cater to all so it is of utmost importance that you know who are targeting so that your event is a grand success. You don’t have to look for big group a small group or company is also fine as long as their agenda fits yours. Inviting the wrong people to a trade fair or a business meeting also has its setbacks
4.Make your event trend on social media
Social media is a powerful tool and it can turn tables in today’s world of technology. You should be trending on every channel; all popular hashtags are to be used to reach the right audiences on Twitter and Facebook. Initiate an intriguing online campaign to trend on all channels.
5.Come up with a teaser promotion
To make your B2B event a megahit you have lay the groundwork beforehand. Just like in the movie business there should a teaser realized with “Coming Soon” or some catch tagline to awaken the curiosity amongst the audience and this anticipation will get a huge number of people to your event. You have to intrigue the audience to get their undivided attention.
6.Make captivating content
Make a set of brochures, emailers, newsletter, banners etc. and circulate it via different online and offline means. Keep your audience informed and engaged at all times. Show them what they will miss out if they fail to attend your event. Switch to an experienced B2B multi-channel marketing company to help you market your content effectively for brand awareness.
When implemented in the right way to the right target group B2B events can leave a lingering experience that will resonate in their minds. Get high number of turn outs and attract potential prospects by outsourcing to Telemarketing Events. Telemarketing events converts your desired numbers into attendees through a step-by-step workflow.
Call Telemarketing Events for a free consultation session On how to get more people register for your event. We will share our 17+years secrets with you.